Pedal the Cause 2014 Launch Event
Under a beautiful La Jolla sky, Pedal the Cause 2014 officially kicked off on April 3, 2014. Dozens of riders, cancer survivors and doctors joined the event, celebrating the success of 2013’s inaugural ride and launching efforts for this year’s event.
“Last year we had 360 riders and granted $425,000 to our beneficiaries for collaborative, translational research here in San Diego. That was just our first year. Already for 2014, we are bigger, with more riders and support,” said executive director Patrick Connor.
In fact, 300 riders have already registered for the September ride, choosing between the 10-, 25- and 50-mile course or the two-day trip to Temecula. “We are building a movement in San Diego that will ultimately save lives,” added Connor.
Pedal the Cause is more than just thousands of riders raising millions of dollars for cancer
research. It’s an empowering and life changing experience for individual riders. “It was so moving to see my husband cycle 150 miles last year while I was in treatment at Moores,” said cancer survivor and Duane Morris team leader Barbara Murray, “and I’m so excited to be riding this year and be a part of this incredible event.”
Scott Lippman, MD, director of UC San Diego Moores Cancer Center talked about the importance of Pedal: “After last year’s great success, we are proud to continue this exciting and important endeavor. Pedal the Cause helps us further our mission of creating and translating exceptional cancer science that will benefit patients in San Diego and around the world.”
Dr. Lippman was joined on stage by Garth Powis, D.Phil., director of Sanford-Burnham‘s NCI-designated Cancer Center and team captain of the Institute’s Pedal the Cause team, and Dr. Geoffrey Wahl from the Salk Institute. Also showing their support at the launch event were Dr. J. Craig Venter of J. Craig Venter Institute, Synthetic Genomics and Human Longevity Inc., Jim Mazzola, Senior Vice President Global Marketing, Communication and Investor Relations for CareFusion, Dr. David Brenner, vice chancellor of UC San Diego Health Sciences and dean of the UC San Diego School of Medicine, and Mr. Paul Viviano, CEO of UC San Diego Health System and associate vice chancellor of the UC San Diego Health Sciences.
“It was an easy decision for us to sign on last year as one of the first and largest sponsors
of Pedal the Cause and we’re so excited to be back again this year, partnering with Pedal the Cause to help achieve their vision: A World Without Cancer,” said Mazzola.
Pedal the Cause is growing every day, and each and every rider is doing something extraordinary to move us toward a world without cancer.
View the CBS 8 Pedal Launch coverage here.